AWS · UX Design Lead → Product  ·  Autonomous Sales & AI Automation

Designing thoughtful, user-centered
AI experiences.

17+ years building enterprise software. UX Design Lead at AWS Autonomous Sales & AI Automation — designing the AI agents and agentic tools AWS sellers run on, plus the AI-Ready Design System they compose from. Vision doc → design → spec → dev handoff, with AI co-pilots in the loop the whole way. Now stepping into Product Management for AWS AI Tools & Agents for AWS Sellers, where the practice goes end-to-end.

AWS · UX Design Lead → Product Greater Boston AI-First Builder · 50+ tools 17+ years · idea → ship
// jay_bellew.jpg BOSTON · MA
Jay Bellew, UX Design Lead at AWS, in his Boston office
NOW
Won the AWS Field Experience (AFX) Hackathon with an AI-Ready Design System — full product solo, vision to live demo to test cases, built with AI. Not a deck, a shipped product.
UPDATED · MAY 2026
In flight

A few things on my desk right now.

Active platform work at AWS — agent surfaces, an AI-Ready Design System, autonomous workflows, and design-org AI initiatives.

All work
design system ai-ready agent surfaces

AI-Ready Design Systems for agent surfaces

A design system built for an agentic desktop. Less about the components themselves and more about the layer between a human composing a Skill and the model interpreting it. The protocol is standardized; the experience inside it isn't — and that's where AI either quietly works or quietly breaks. The system makes the inside legible to both.

WCAG 2.2 AA · spec-driven · agent-consumable
agent orchestration autonomous sales meeting workflows

Autonomous workflow surfaces

Design lead on the program that runs every step of an enterprise sales motion — and the meeting workflows that bookend each call with autonomous prep, intel, and follow-up. The pattern: the AI's recommendation is the first read, not the footnote, and the human's job is approval, not archaeology.

~2× sales-action rate · −35 to −50% prep time
ai co-pilot ux research figma + asana

Research automation co-pilot

An AI co-pilot for the design lifecycle — distills multi-stakeholder research into actionable backlogs, generates wireframes with validation loops, and keeps the design org from re-discovering the same insights every quarter. Pilot feedback synthesized in minutes. Insights routed into Asana as tagged roadmap items. Figma components auto-generated for stakeholder comment — one continuous loop instead of three handoffs between research, design, and engineering.

−90 to −95% design-to-prototype time
design org ai enablement platform

Design-org AI initiatives

Org-wide work bringing AI tooling to the broader design organization — a spec-driven workflow that mirrors Kiro's requirements.mddesign.mdtasks.md, a shared component library every designer can ship from, and the prototypes that turn into shipped product faster. Less "designers experimenting with AI", more "designers shipping AI-native products at the same pace as the rest of the company."

spec-driven · org-wide · kiro-aligned
Throughline

Four ideas the work keeps returning to.

Different problems, same posture. The themes underneath every project — from agent surfaces to design systems to the architecture that holds them together.

How I work
  1. T_01

    AI-Ready Design Systems

    Spec files, a design system, an audit loop. The system the agent reads to know what "good" looks like.

  2. T_02

    The second consumer

    Every screen has two readers now — a person and an agent. Both deserve a coherent system.

  3. T_03

    Human-in-the-loop

    The driver stays in the chair. The agent accelerates; the system catches what it misses.

  4. T_04

    Spec-driven design

    requirements.mddesign.mdtasks.md. Intent in writing — readable by the team and the agents.

What people say

Selected feedback.

An exceptional ability to think beyond one product to create interconnected experiences. Has established new standards in Autonomous UX.
Akshay Saraswat Sr. PM-Tech, Autonomous Sales · AWS
The ultimate design thinker. Optimism that elevates the team's thinking to designs that change the game.
Kate Lawrence Director of UX · Google
Jay Bellew
Want to talk about agent UX, design systems, or something I've shipped?
Email is the fastest way — jason.bellew@gmail.com