Senior Product Leader, GenAI / AI & ML, Amazon Web Services (AWS)

Thoughtful, user-centered
AI experiences.

17+ years building enterprise software. I lead AWS Meeting Intelligence AI and help drive AI sales automation across AWS. An idea person who builds in working code, I get the whole team shipping with AI and automate the slow parts of UX and PM, with guardrails built in. On Autonomous Sales: Sales Acceptance nearly doubled, seller prep time down 35–50%.

Senior Product Leader, GenAI / AI & ML, Amazon Web Services (AWS) Greater Boston AI-First Builder · 50+ tools 17+ years · idea → ship
// jay_bellew.jpg BOSTON · MA
Jay Bellew, Senior Product Leader at AWS, in his Boston office
NOW
Created the AI-Ready Design System, now used across the organization in Amazon Kiro and Amazon Quick — a spec-driven, WCAG 2.2 AA, agent-consumable standard that gives AI a shared way to build consistent, accessible products. Built it solo from vision to live demo, won the AWS Field Experiences (AFX) Hackathon, then scaled it into org-wide adoption.
UPDATED · NOV 2026
In flight

A few things on my desk right now.

Active product work at AWS — Meeting Intelligence, Autonomous Selling, and Skill Builder, the AI-Ready Design System and AI enablement underneath them.

All work
design system kiro + quick wcag 2.2 aa
Skill Builder design system overview in dark mode Skill Builder design system overview in dark mode

Skill Builder — an AI-Ready design system for Kiro and Quick

A spec-driven, agent-consumable design system and a paved path from idea to working product. Written for two readers — the people building and the AI agents building with them. Adopted org-wide; AFX Hackathon winner.

Lives inKiroAmazon Quick
−90 to −95% design-to-prototype · org-wide
genai governance product lead in flight
Concept mock of a Meeting Intelligence pre-meeting brief Concept mock of a Meeting Intelligence pre-meeting brief

Meeting Intelligence — giving sellers their meetings back

A governed GenAI product that automates the manual work around every customer meeting for sellers across AWS's global sales org. Metrics set before the first build, the right model for each workflow, and guardrails from day one.

Lives inAmazon QuickSlackSalesforceKiro
builds on −35 to −50% prep time
ai agents autonomous sales 10+ business units
Concept mock of an autonomous selling recommendation queue Concept mock of an autonomous selling recommendation queue

Autonomous Selling — AI does the legwork, sellers make the call

AI runs the repeatable steps of the enterprise sales motion. The recommendation comes first, the reasoning is visible, and the seller approves. Trust drove adoption; adoption drove results.

Lives inAmazon QuickSlackSalesforceKiro
~2× Sales Acceptance · +SLA double digits
ai co-pilot ux research figma + asana
Concept mock of the research co-pilot — pilot feedback synthesized into tagged insights routed to the backlog Concept mock of the research co-pilot — pilot feedback synthesized into tagged insights routed to the backlog

Research automation co-pilot

An AI co-pilot for the design lifecycle — distills multi-stakeholder research into actionable backlogs, generates wireframes with validation loops, and keeps the design org from re-discovering the same insights every quarter. Pilot feedback synthesized in minutes. Insights routed into Asana as tagged roadmap items. Figma components auto-generated for stakeholder comment — one continuous loop instead of three handoffs between research, design, and engineering.

−90 to −95% design-to-prototype time
design org ai enablement platform
Concept mock of the spec-driven workflow — requirements, design, and tasks feeding a shared component library Concept mock of the spec-driven workflow — requirements, design, and tasks feeding a shared component library

Design-org AI initiatives

Org-wide work bringing AI tooling to the broader design organization — a spec-driven workflow that mirrors Kiro's requirements.md → design.md → tasks.md, a shared component library every designer can ship from, and the prototypes that turn into shipped product faster. Less "designers experimenting with AI", more "designers shipping AI-native products at the same pace as the rest of the company."

spec-driven · org-wide · kiro-aligned
Throughline

Four ideas the work keeps returning to.

Different problems, same posture. The themes underneath every project — from agent surfaces to design systems to the architecture that holds them together.

How I work
  1. T_01

    AI-Ready Design Systems

    Spec files, a design system, an audit loop. The system the agent reads to know what "good" looks like.

  2. T_02

    The second consumer

    Every screen has two readers now — a person and an agent. Both deserve a coherent system.

  3. T_03

    Human-in-the-loop

    The driver stays in the chair. The agent accelerates; the system catches what it misses.

  4. T_04

    Spec-driven design

    requirements.md → design.md → tasks.md. Intent in writing — readable by the team and the agents.

What people say

Selected feedback.

An exceptional ability to think beyond one product to create interconnected experiences. Has established new standards in Autonomous UX.
Akshay Saraswat Sr. PM-Tech, Autonomous Sales · AWS
The ultimate design thinker. Optimism that elevates the team's thinking to designs that change the game.
Kate Lawrence Director of UX · Google
Jay Bellew
Want to talk about agent UX, design systems, or something I've shipped?
Email is the fastest way — jason.bellew@gmail.com