About Me

Jay Bellew

(Pronounced "Bell-You")

UX Designer, Strategist, and team leader with over 15 years of experience in delivering exceptional, inclusive customer experiences that achieve business results.

photo of Jay Bellew smiling he has brown short curly hair and a short beard and a green t-shirt

Experience

UX Design Lead at Amazon / AWS

I'm currently a UX Design Lead  - GenAI/Autonomous Sales Orchestration at Amazon Web Services located in Boston, Ma.

I drive the strategic development of user-centered designs leveraging autonomous AI and generative AI technologies. My role involves crafting innovative UX strategies and creating design patterns that aim to enhance future user interactions and operational efficiencies.

Key Responsibilities and Contributions:

Autonomous AI UX Design: Leading the UX design for upcoming autonomous AI features, initial research suggests these innovations will enhance user workflows and decision-making processes, potentially resulting in significant improvements in sales efficiency.

Generative AI UX Innovation: Spearheading generative AI UX solutions to transform how users interact with AI-driven insights and recommendations, aiming to streamline user tasks and elevate overall platform usability.

Product Innovation and Strategy: Directing product innovation initiatives, including the development of a no-code AI application builder and an AI sales assistant, anticipated to enhance user interactions and operational capabilities.

Design Pattern Creation: Developing forward-thinking design patterns for autonomous AI and generative AI functionalities, ensuring consistency and usability across the platform, with the goal of reducing design iteration cycles and accelerating feature deployment timelines.

Collaboration and Stakeholder Engagement: Collaborating closely with cross-functional teams and stakeholders to align UX design strategies with business objectives, aiming to enhance stakeholder satisfaction and improve feature adoption rates.

Prototyping and User Testing: Conducting prototyping and rigorous user testing to iterate and optimize UX designs based on anticipated user needs and behaviors, with the goal of minimizing user-reported issues and increasing task completion rates.

Staff UX Designer for CloudHealth at VMware
Four small photos showing Jay Bellew presenting designs in front of a crowd

UX Design Lead for Google Cloud on ClouldHealth, CloudHealth/ VMware Clarity Design System Integration, AWS/Azure/GCP All Reservations Discount Management Solution, and the CloudHealth Public Cloud Unified Platform Strategy. This effort combines public cloud products from across VMware into a new unified SaaS experience empowering users to optimize, monitor, and troubleshoot their infrastructure across public clouds.

I led the design of these products from concept to delivery. My user research and prototyping defined the scope of the products and produced consumable and easy-to-use enterprise software.

Principal UX/UI Designer at EBSCO
A slip photo with accessibility testing on the top and the hallway at the Bentley University User Experience Center on the bottom

I was part of a very talented inclusive UX Design and Research team. I led the creation, design, and development of the Grail Design System which transformed the UX design process into a scalable, efficient, and quality-driven shared service for agile development teams.  The new system increased consistency, removed over 20 unnecessary components, and reduced average design and development time by 25%.

I established a common design process for maintaining UI design standards including a centralized library of design elements. With a mobile-first approach, I designed a responsive and accessible platform strategy, increasing the functionality available to mobile users by 30%.

Accessibility was a top requirement throughout the UX.   The interface was also translated into 28 Languages and responsive to all devices. Media types were always a challenge: Peer-reviewed and sourced articles, eBooks, Digital Archives with searchable content, medical reference guides, image and video database search, automotive and engineering diagrams.

The design team partnered with Carroll Center for the Blind and Bentley Universities' User Experience Center.  During vision studies, we had the opportunity to sit with disabled EBSCO users as they walked us through their day-to-day tasks on the site.