WELCOME

Hi, I'm Jay!

UX Design Lead GenAI/Autonomous Sales Orchestration for Amazon/AWS

Designer, Strategist, and team leader with over 15 years of experience in delivering exceptional, inclusive customer experiences that achieve business results.

O photos of Jay Bellew smiling and looking to his left with a blurred office backgrounds behind him

A Few Highlights

Four small photos showing Jay Bellew presenting designs in front of a crowd
  • Innovative AI UX Design Leadership at AWS
    Currently leading the UX design for autonomous and generative AI features, dramatically improving user workflows and decision-making processes, which result in notable enhancements in sales efficiency and platform usability.
  • Strategic Workflow and Design Optimization at VMware
    Spearheaded the design strategy to simplify public cloud management, creating intuitive layouts that seamlessly integrate costs, security, and operations. This new design approach improved the presentation of valuable content, enhancing user comprehension and decision-making.
  • Elevate Design System and Accessibility Leadership at CloudHealth Technologies
    Led the creation of the Elevate Design System, enhancing design efficiency and saving significant project time, while also implementing an inclusive design program that reduced accessibility defects by 10%
  • Mobile-First Platform Transition at EBSCO Information Services
    Championed mobile-first design initiatives, resulting in a 20% increase in mobile user engagement and a 35% reduction in mobile-specific issues, thereby significantly enhancing the mobile user experience.

Areas of Focus

  • User Experience Design
  • AI User Experience
  • Lean/Agile UX
  • Cross-functional Collaboration
  • Design Language/System Architecture
  • Rapid Prototyping
  • Visual Design & Brand Development
  • Inclusive, Accessible Design and Development
  • Front End Development
Four people taking user tests at a table in and office with laptop computers in front of them

Testimonials

“Every once in a while, a designer crosses your path — someone who knows how to create magic, simple yet beautiful designs that inspire and delight. Jay is that rare designer, and it is my privilege to have him as a colleague.  Jay is the ultimate designer thinker; he engages people through innovation and creativity. His talent knows no bounds, and his sense of humor and strong communication skills make him a terrific collaborator. In Jay’s world, everything is imaginable, and his optimism elevates the team’s thinking to designs that change the game”
Kate Lawrence
Director of UX, Google
“I have had the pleasure of working with Jay on several projects throughout his EBSCO tenure. I have always been impressed by his drive for excellence. With every project, his drive is always the same – how can we provide the best experience for our users. With that drive, he is constantly thinking out of the box and encouraging his team of talented designers to do the same.  As a team leader, Jay has developed processes that have helped to make the process between requirements and design more efficient.”
Khalilah Gambrell
Senior Technical Product Manager at EBSCO Industries, Inc.